Parsec is the first platform to charge for media based on the amount of time that consumers choose to spend with advertising. It's a rewarding product to work on and sell as it solves a real problem in the industry: the fact that the current metric we are all buying and selling on has very little to do with attention.
Parsec was created by a group of senior advertising execs and seasoned entrepreneurs who've built agencies, digital publishers and ad tech companies. Today, our team is a close knit group of people from various backgrounds, trying to make a positive change in the advertising industry.
Parsec is headquartered in NYC and has offices in Los Angeles, Chicago and London.