The Digital Marketing Manager, Cinema will assume an active role in driving excellence across all digital touch points for all cinema initiatives. You will collaborate with a cross-functional team to develop and implement cohesive strategies for both B2B and B2C audiences.
You must have exceptional CMS expertise and a solid grasp of global online marketing strategy, corporate website design, SEO, social media, digital experience best practices, and analytics.
Partner with cinema marketing leads to understand and document requirements for web content activations, product launches, digital advertising campaigns, and new content requests
Translate business requirements into effective content strategies to drive immersive storytelling on website.
Own day-to-day content updates for cinema pages on company website.
Partner with Data & Insights team to understand target audiences and build effective user journeys
Work with cinema team to manage digital components of the moviegoer experience, including online ticket purchasing
Collaborate with design and content teams to drive innovation in storytelling and user experience
Ability to interface with Directors, VPs and Sr. Managers and comfortable in presenting the art of visual storytelling, content and key messaging
Active partnership with Brand Communities team to ensure integration between digital and social/community activations
Assist stakeholders with creating business requirements for project requests
Work in an enterprise CMS environment to author page content, including global navigation, page menus, body content, etc.
Help advocate and socialize front end and back end web best practices throughout the organization
Bachelor's degree is required
Expert-level experience with web content management systems
A minimum of five (5) years in corporate global internet site content development, management and maintenance; experience in entertainment or cinema marketing a plus
Experience in defining site architecture, layout, and navigation
Familiarity with enterprise outbound email tools such as ExactTarget or Silverpop
Familiarity with enterprise CRM such as Salesforce
Understanding of movie ticketing/showtime data and ticket purchasing user flow not necessary, but a major plus
Attention to detail, effective interpersonal, communication (written and verbal), time management, administrative process management and task management skills, and effective reading, writing and research skills are required.
A customer (internal and external) service orientation is required
Ability to perform assigned tasks without supervisory reminders. Managing expectations is a key to success
Must possess a strong web production background and familiarity with XML, HTML, and CSS, but this is not an application development role.
A passionate interest in technology and film a strong plus