Company Name:

Delicato Family Vineyards

Location:

Napa, California

Approximate Salary:

Not Specified

Job Category:

Marketing Coordinator

Industry:

Marketing

Date Posted:

December 5, 2017

Brand Manager - Bota Box

Delicato Family Vineyards is a family-owned California winery founded in 1924. Three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. Delicato Family Vineyards is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. Among the leading and fastest growing wine companies in America, the Delicato Family Vineyards' portfolio includes Gnarly Head, Black Stallion Estate Winery, Noble Vines, Belle Ambiance, Juxtapoz, HandCraft Artisan Collection, La Merika, Brazin, Bota Box, Massimo, Irony, Domino, Sequin and Twisted.

Delicato Family Vineyards has an exciting immediate career opportunity for a Brand Manager located in the Napa, CA office.Delicato is a family-owned, family-run, fourth generation wine company with facilities in Napa, Manteca, and Monterey. President and CEO Chris Indelicato's Grandfather, Gaspare Indelicato emigrated from Italy to California and founded the company in 1924. The family continued to expand the winery, purchase prime vineyard land, and craft wine brands that consumers love. Today Delicato is the fastest growing wine company in the Top Ten wine companies in the US, with a diverse portfolio of brands such as Bota Box; Gnarly Head; Delicato's luxury Silverado Trail Black Stallion Estate Winery; Z. Alexander Brown wines made with Grammy-winning performer Zac Brown; and Earth Wise Vineyards from certified organic grapes.POSITION PURPOSEUnder Little or No Supervision and Acting on own initiative, the Brand Manager champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives. The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals.ESSENTIAL DUTIES
Manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
Establishes and delivers fully integrated promotions that engage the consumer, distributors and retail partners
Brand Manager is responsible for managing emerging and tactical brands as assigned with possible support responsibility on Equity and Core brands
Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
Manages the recommendation of products and pricing utilizing data and insights
Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
Evaluates with Finance partners system wide pricing, price promotion, price/volume/mix analysis, cost of goods and variance to plan analysis
Instructs and notifies Operations and Supply Chain on market conditions and trends to maintain optimal supply
Acts as the creative force and the passionate brand ambassador to internal and external constituents
Manages and channels brand activities in trade marketing, public relations, creative functions, and event management
Manages and oversees line extensions and product launches
Builds collaborative relationships with Sales, Finance, Winemaking, and Operations
Manage timely and cost-effective strategic brand relationships with outside agency partners
Partners with Trade Marketing to develop chain or regional specific programming to drive channel salesNON-ESSENTIAL DUTIES
Develop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing Directors
Other duties may be assignedMINIMUM REQUIREMENTSEducation and Experience
B.S. or B.A. required, MBA preferred
5-7 years marketing experience in the U.S. table wine industry and/or top tier Consumer Packaged Goods company. Wine industry experience preferredKnowledge, Skills, and Abilities
Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
Considerable knowledge of table wine styles and winemaking principles
Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience
Impeccable written, verbal, and large group presentation skills
Strong Microsoft Office skills
Familiarity with Nielsen and other data source reporting
Comfort accessing and analyzing multiple data resources to monitor monthly sales trends and discover new business insights
Attention to detail, ability to multi-task and to take initiative
High energy with an entrepreneurial drive to succeed
A passion for wine and the industryWORK STANDARDS
Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
Follows all Company policies and proceduresDelicato offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.EOE.

Company Name:

Delicato Family Vineyards

Location:

Napa, California

Approximate Salary:

Not Specified

Job Category:

Marketing Coordinator

Industry:

Marketing

Date Posted:

December 5, 2017

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