Company Name:

Nintendo

Location:

Redwood City, California

Approximate Salary:

Not Specified

Job Category:

Market Research

Industry:

Strategy

Date Posted:

November 19, 2017

CONTRACT - Coordinator, Social Marketing

Nintendo of America Inc. The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo SwitchTM system and the Nintendo 3DSTM family of portable systems. Since 1983, when it launched the Nintendo Entertainment SystemTM, Nintendo has sold more than 4.4 billion video games and more than 700 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game BoyTM, Game Boy Advance, Nintendo DSTM family of systems, Super NESTM, Nintendo 64TM, Nintendo GameCubeTM, WiiTM and Wii UTM systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pok mon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at ** This is a CONTRACT position DESCRIPTION OF DUTIES

  • Provide administrative support for team operations, product launches and other social media and influencer marketing activities
  • Calendar management including team and project schedules
  • Contribute to the organization and creation of platform content, optimization, reporting/analytics, content development and updates to assigned social media channels working with agency and internal partners
  • Respond to requests from internal departments, including creating and routing content and scheduling posts
  • Assist others by drafting responses to requests received from internal departments, including contributing to the creation and routing of content and scheduling posts
  • Effectively and efficiently supports product launch campaigns and Nintendo brand overall on each social media network, including a well-articulated approach for growing engagement with consumers and conversation
  • Supports work related to contests and sweepstakes including legal review, overall execution and prize fulfillment
  • May be asked to assist with daily monitoring of community conversations and help evaluate content performance
  • Supports analyst and specialists with ad-hoc report preparation
  • Assists with YouTube video uploads for program team
  • Prepares reports and presentations on social media and influencer marketing activities. May be required to present reports and presentations to senior leaders, executive management team and headquarters
  • Partner with Nintendo's internal teams to align on content marketing, social execution and creative development, product messaging and promotions. Work internationally, cross-departmentally and across agency partners to explore and identify ways of leveraging social media to drive awareness, advocacy and purchase intent for the brand and products
  • Serve as a social media expert within the company, maintaining a cutting edge understanding of best practices, features, strategies, and tactics
  • Maintain NOA social media management standards, policies and rules of engagement
  • Other duties as assigned


Qualifications

SUMMARY OR REQUIREMENTS
  • 1-3 years of public relations and/or consumer marketing experience, including social media, influencer marketing or marketing
  • Knowledge of strategic social media, influencer marketing and public relations practices
  • Intermediate understanding of all social media platforms, including but not limited to YouTube, Instagram, Pinterest, Facebook, Twitter, and Tumblr both as a marketer and as a user
  • Experience supporting event planning and management
  • Experience rapidly growing and fostering an audience or community
  • Awareness of web analytics and social management/monitoring tools (e.g., Sprinklr, YouTube Analytics, Facebook Analytics, Twitter Analytics, Google Analytics, Sysomos, Curalate, etc.)
  • Exceptional project management skills and attention to detail
  • Strong writing, editing and communications skills
  • Demonstrated writing and identification of quality social media content
  • Cross-discipline marketing experience: PR, Advertising, CRM, Retail, Social etc.
  • Strong technical background with advanced computer skills. Knowledge of HTML is a plus
  • General understanding of CSS and HTML
  • Knowledge of graphic design best practices, principles and software preferred
  • Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred

** This is a CONTRACT position

We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity...celebrating strengths.

Company Name:

Nintendo

Location:

Redwood City, California

Approximate Salary:

Not Specified

Job Category:

Market Research

Industry:

Strategy

Date Posted:

November 19, 2017

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