Prior digital advertising experience is required. If you do not have experiencing buying digital advertising online, please do not apply.
Are you passionate about digital media? Do you love developing digital advertising campaigns, brainstorming ad concepts, split testing, analyzing metrics, and optimizing campaigns to maximize ROI? If so, this is your dream job.
We are seeking a self-motivated, results-driven, detail oriented online advertising professional to join our team. You will be responsible for the daily execution of paid digital marketing campaigns across ad networks, paid email, paid search, affiliate marketing, and other digital channels.
You will work with the Advertising Director to drive online customer acquisition through digital campaigns. A successful candidate will have strengths in direct response marketing, display and social strategy, targeting methodologies, campaign optimization, bid execution, A/B testing and data analytics/evaluation.
This is an onsite position located in Allen, TX. We are not accepting remote applicants.
Plan, develop, and execute digital advertising campaigns
Increase traffic & revenue growth through the online advertising channels
Compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities
Research and test partnerships with new vendors to expand our reach while lowering our acquisition cost
Collaborate with internal graphic designers and front-end developers when creative/technical needs arise
Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition
Monitor natural health industry trends and competitors approaches
1 to 5 years of digital advertising/online media buying experience
In-depth knowledge of various paid advertising channels and technologies including paid search (i.e. Google, Bing), native ads (i.e Outbrain, Taboola, Revcontent), email, retargeting, DSPs, social network advertising (i.e Facebook), etc.
Experience with A/B and multivariate testing
High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
Highly analytical and data-driven
Highly organized with excellent communication skills, both written and verbal
Highly proficient with Microsoft Office suite (Excel, PowerPoint, Word)
Direct response marketing experience is preferred
Experience in customer acquisition is preferred
To learn more about us: www.primallabs.com
To apply for this position:Company DescriptionWe started Primal LabsTM in 2012 to help solve a problem:
Despite all the advances in natural health research, most consumers were still being subjected to the old \"medicate first, ask questions later\" treatment model. In response, we aimed to create the highest-quality natural health solutions in the world, and make them available to the people who needed them most, directly from our website.
And from those humble beginnings, Primal LabsTM was born.
We are now the 242nd fastest growing company in The United States as noted by the 2016 INC 500 list.
Want to contribute to something that makes a DIFFERENCE? Come join our amazing team!
WHAT WE OFFER YOU (that the other big companies don't):
Small laid back company atmosphere; where you can expand your influence
Rapid opportunities for growth within a thriving company
Casual work environment - NO suits here
Competitive compensation and bonus structure
Opportunity to be an instrumental part of a team- not just a corporate number
Health Benefits including major medical, dental, vision & supplemental