Company Name:

Eff Creative

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Digital Media

Position Type:

Full Time

Date Posted:

December 11, 2017

Digital Marketing Manager

Digital Marketing Manager

Reports to CTO, CCO, CEO


Eff Creative Group is seeking a proactive Digital Marketing Manager to work with our team on client Ecommerce and digital platform accounts. In this position, you will be THE person heading up the planning/strategy, implementation and management of paid media campaigns across Paid Search, Display, Retargeting, Video, and Paid Social. The Digital Marketing Manager will support client's sales + retention strategies, and use data/results to influence their digital marketing plans moving forward.

Responsibilities:

  • In collaboration with Chief Technology Officer and Chief Creative Officer, lead, develop, execute and measure online marketing strategies for client accounts, determine return on investment of online marketing efforts.

  • Manage our paid search and social advertising strategy with insight into budget allocation and audience targeting

  • Create, implement, track, analyze, and optimize paid search and social advertising campaigns in all major search engines and social networks

  • Create and utilize successful bid strategies and keyword management

  • Continuously optimize our paid search and social advertising spend and activities on a daily/weekly basis including testing all facets of our paid search activities to help clients achieve sales results

  • Collaborate with our social and content strategy teams, and other members of the insights team to provide strategic media planning and execution

  • Detect and communicate any necessary changes to content, technology, user experience, design, or overall strategy to other members of the digital marketing team to improve the performance of paid search activities

  • Develop new ways of looking at data to improve insights, enhance efficiency and effectiveness, and add new metrics where needed

  • Test and evaluate new or emerging ad units/technologies

  • Stay current with the constant evolution of Social/PPC/SEM/Remarketing/Google Display Network and act as a trusted source for ongoing digital counsel and search education to our organization

  • Work closely with publisher partners (Google, Facebook, Bing etc.) to collaborate on campaigns and participate in beta tests.

  • Partner with members of the larger digital marketing team to meet strategic objectives

  • Pro-actively seek and use existing data sources to address key client questions quickly and efficiently

  • Assess the viability of other paid online activities and recommend strategies to use paid media to meet marketing objectives


Skills and Experience

Essential

  • Experience with digital marketing including bid monitoring and adjustment of search/display/social advertising campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to multiple client’s products and/or services

  • Experience with SEO/online optimization

  • An ability to manage projects from start to finish, including ongoing analysis of impact and results

  • Must be able to work as a team, as well as independently

  • Must be proactive, well-organized and able to multitask

  • Extensive digital media experience with cross-channel campaigns that feature integrated media planning including social, digital advertising, and search

  • Extensive experience in writing and presenting reports to senior stakeholders

  • Experience with internal site visitor reporting/tracking programs or software

  • Extensive experience using GA/GA Premium, GDN; Google AdWords & Bing Ads certifications preferred

Qualifications

  • Proficiency & experience in handling multiple client websites and social media campaigns

  • Proficiency & experience in achieving results with email marketing and email engine software

  • Proficiency & experience in generating return on investment for clients with Adwords

  • Proficiency & experience in generating return on investment  in Facebook and Twitter advertising

  • Proficiency in Adroll retargeting

  • Proficiency & experience in forming actionable insights from Google Analytics, reading online marketing analytics tools

Desirable

  • Experience in Magento, Wordpress, Sprout Social

  • Experience with SEO

Company Name:

Eff Creative

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Digital Media

Position Type:

Full Time

Date Posted:

December 11, 2017

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