Company Name:

SquareTrade, Inc

Location:

San Francisco, California

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Technology

Position Type:

Full Time

Required Experience:

Associate

Required Education:

Bachelor's Degree

Date Posted:

November 2, 2017

Digital Marketing Manager

SquareTrade is looking for a Digital Marketing Manager who will be responsible for driving growth for the direct-to-consumer team. This role will leverage database marketing, digital channels, and data analysis to drive new customer growth, increase LTV, drive up-sell, and cross-sell and retain customers. You’ll work closely with our Sr. Director Marketing, VP Creative, Product and Marketing teams. 

 

The ideal candidate will be a great problem-solver, enjoy taking initiative, driving value at every turn, juggle work on multiple projects independently, ability to be extremely detail-oriented and eager to learn new subject matter.


RESPONSIBILITIES INCLUDE:

  • Manage the instrumentation and execution of life-cycle management via email and other digital channels. Be an expert in segmentation and email strategy for retention.

  • Develop messaging and distribution strategies that reach and resonate with SquareTrade’s audience

  • Create strategy for identifying, testing and evaluating new online marketing channels and tactics.

  • Leverage data from multiple sources (website, campaigns, advertising, channel performance) to develop insights and execute projects to drive growth 

  • Create and execute a clearly defined marketing strategy that aligns with SquareTrade’s product and business objectives

  • Design and own a comprehensive digital customer acquisition strategy that leads to retention and long-term value

  • Be an expert at paid social, SEO/SEM, social, and mobile growth strategies and confidently manage & optimize all execution tools

  • Have experience with digital content distribution, and tactics to maximize qualified traffic

  • Actively identify and investigate innovative, high-potential channels to test and incorporate into the broader acquisition plan

  • Collaborate closely with product and development teams in aligning all digital marketing and communication efforts with product & segmentation roadmap.

  • Develop and maintain key performance metric reports that track performance and efficiency of marketing efforts
  • Use analytical and modeling skills to understand channel economics and optimize marketing activities 


KEY QUALIFICATIONS:

  • 3-5+ years of experience with track record of increasing responsibility

  • 2+ years experience directly managing and optimizing email and other digital channels.

  • Track record of owning quantified KPI targets and running campaigns to increase success rates

  • Excellent time management and attention to detail

  • SQL knowledge a must and a master at Microsoft excel
  • Expertise in marketing automation, knowledge of Mixpanel and Optimizely 


SOME OF THE BENEFITS OF WORKING @ SQUARETRADE INCLUDE:

  • Not feeling stuck! This team has exposure to many different parts of the business, making transitioning easy...we work on developing careers based on what people enjoy!

  • Competitive salaries, benefits (medical, dental, vision), unlimited PTO, full 401k matching

  • Respect for your work-life balance

  • Free lunch and breakfast and unlimited snacks and drinks

  • A paid volunteer day to give back to the community

  • Discounted Gym memberships
  • Company activities (from happy hours, winery trips, and picnics in the park to running a 5k)

Company Name:

SquareTrade, Inc

Location:

San Francisco, California

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Technology

Position Type:

Full Time

Required Experience:

Associate

Required Education:

Bachelor's Degree

Date Posted:

November 2, 2017

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