Job Title: Digital Marketing Media Buyer
Manager: Campaigns Manager
The Digital Marketing Media Buyer creates and executes online marketing campaigns for local and regional businesses nationwide. This position has an emphasis on digital media buying via programmatic display and social media platforms.
Essential Job Functions
Build audience segments utilizing self service platforms such as Simpli.Fi and Adelphic
Perform keyword research and create search-based display campaigns
Study target audience profiles and create demographic and behavioral display campaigns
Build retargeting lists via geofence or tag generation / installation
Develop geofence campaigns to target visitors to specific locations at specific times
Measure and report performance of all digital marketing campaigns, and assess against goals
Identify trends and insights, and optimize projects based on findings
Maintain accurate log of project / campaign developments using internal project management software
Attend internal and client-facing strategy and reporting sessions
Plan, execute, and measure experiments and conversion tests as requested
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Recommend digital marketing strategy and tactic improvements
Perform other duties as assigned
BS/MS degree in marketing or a related field.
2 to 5 years in digital marketing field preferred.
Previous experience buying programmatic media and/or Facebook preferred
Strong detail orientation and critical thinking a must.
Strong work ethic and humble teamwork mentality requiredCompany DescriptionInfinite Digital d.b.a. Sole Solution , a subsidiary of The Infinite Agency, is a marketing and data services provider whose exclusive focus is strengthening the bond between radio networks and their advertisers.
With offices in Dallas and Salt Lake City, Infinite Digital serves radio sellers in almost 90 markets.
Services include programming initiatives, white label marketing solutions, and data mining / audience profiling.