The role of the Direct Response Account Coordinator is to support the Account Team (Client Services) in a variety of day to day projects while simultaneously developing a foundation of media knowledge across TV, Radio, Digital, Social, Print and OOH platforms. This is an entry level position.
Develop basic understanding of media through various planning concepts and campaign benchmarks as shown by Account Executive on both retail based and direct response driven campaigns
Learn how and when to use media research tools including IMS, MRI, and Kantar
Assist Account Executives in developing competitive presentations
Partner with Account Executives to assist in weekly client reporting
4 year college degree
Proficient use in Microsoft Office including Excel and Powerpoint
Unparalleled market experience, industry knowledge and the strongest relationships with key partners including telemarketers, call centers, fulfillment houses, merchant banks and other media vendors that will help drive your campaign.
Since 2001, we have additionally developed groundbreaking and trackable Direct Response campaigns involving Broadcast, Cable, Syndication, Print, Radio and Online Media.