Company Name:

Weber Shandwick

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Researcher

Industry:

Communications

Position Type:

Full Time

Required Experience:

Mid-Senior Level

Required Education:

Bachelor's Degree

Date Posted:

February 8, 2018

Director, Channel Strategy + Insights

You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.  

Description:  

Weber Shandwick, is seeking a proven strategic analytics professional with deep experience in the latest digital media analytics & data collection tools to not only contribute, but to guide the growth of our Channel Strategy & Insights team. This position would sit on the Mediaco team, a digital division within Weber Shandwick that works across all NA offices/clients to bring additional digital expertise to a variety of client engagements.   This role will focus on providing digital analytics support to our accounts & planning teams, and helping to create the infrastructure necessary with respect to skillets, tools, and processes. Position will report to a SVP, Channel Strategy & Insights  

Responsibilities       

  • Distill data into logical analysis, insights and actionable recommendations in straightforward and simple language 
  • Leverage syndicated research tools such as Simmons & Comscore in combination with social listening, and digital media software    
  • Partner with large, global account teams to establish KPIs, goals and insights
  • Participate in new business pitch development and presentations   
  • Identify ways in which to measure success against campaign goals and achievable outcomes      
  • Develop a channel approach that solves brand communication objectives while enabling a means of analyzing channel effectiveness     
  • Determine methods for which to obtain that data and present the key measurements and analysis to clients as well as internal account and management staff     
  • Identify and participate in thought leadership opportunities to help promote the firm’s channel planning & insights capabilities   
  • Develop effective and persuasive presentations and memos demonstrating the value of our work for internal teams, client teams, and senior internal & external stakeholders 
  • Strong presentation skills  

Qualifications and Requirements      

  • A demonstrated ability to think critically, solve problems, and develop a narrative based on data driven insights and data storytelling 
  • Minimum of 5 years of experience, ideally in an agency or consulting environment 
  • Solid background in using analytics tools & platforms to inform insights that direct strategies for clients

Company Name:

Weber Shandwick

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Researcher

Industry:

Communications

Position Type:

Full Time

Required Experience:

Mid-Senior Level

Required Education:

Bachelor's Degree

Date Posted:

February 8, 2018

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