Company Name:

Mastercard

Location:

Purchase, New York

Approximate Salary:

Not Specified

Job Category:

Market Research

Industry:

Strategy

Date Posted:

December 2, 2017

Director, Digital and Social Marketing Technologies

**Who is Mastercard?**
We are the global technology company behind the world??s fastest payments processing network\\. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless \\. We ensure every employee has the opportunity to be a part of something bigger and to change lives\\. We believe as our company grows, so should you\\. We believe in connecting everyone to endless, priceless possibilities\\.
**Job Title**
Director, Digital and Social Marketing Technologies
The Global Digital Experiences Team is focused on providing Thought Leadership, Global Strategy and best in class Digital Marketing solutions to drive the business objectives of Global, Regional and County level marketing partners while providing both strategic consultation and executional leadership in the effective use of tactics such as Web, Mobile, Social Search, CRM, Content Marketing, Wearables and more\\. Together we build strategies & solutions that leverage data and technology to provide relevant, real time, location based offers and experiences that make our customers lives more fulfilling\\.
As a member of the Marketing Platforms & CRM team, this vital role will be responsible for:
Serving as our CRM platform owner, implementing new tools and capabilities to drive our consumer engagement efforts\\.
Defining and developing a platform roadmap to align with our strategic vision\\.
Working with business units and key constituents to define requirements, business processes etc\\. on leveraging data and technology to drive efficiency and efficacy of marketing\\.
Role:
Have you effectively led CRM or Digital Marketing strategies? Have you identified and implemented global web, mobile, marketing, loyalty and/or CRM solutions? Are you able to work in a fast paced environment where strategic thinking, technical and team skills are valued and celebrated?
Creating and leading the tactical implementation of necessary platforms and execution in support of MasterCard's B2C, B2B, and B2B2C initiatives to drive preference for MasterCard brand, products and services\\.
Taking a global, enterprise\\-wide technology view to quickly analyze and assess needs to create scalable solutions that drive customer engagement execution across our organization\\.
Managing relationships with several key vendors to deliver best in class capabilities focused on digital channels\\.
Defining use cases and requirements to drive the AGILE development lifecycle, ensuring that all delivered functionality meets the need and aligns with our vision and strategy\\.
Partnering with marketing and technology professionals to drive comprehensive solutions\\.
All About You:
Broad digital marketing and technology experience with emphasis in managing large scale marketing platforms\\. Digital and/or Loyalty Marketing experience strongly preferred\\.
Strong understanding of marketing, technology and user centric design principles
Strong technology background and prowess is a must, including knowledge of technology best practices,
Deep familiarity and passion about digital marketing concepts, practices and programs\\.
Excellent oral, written and presentation communication skills
Flexible\\. Able to adapt quickly to changing priorities and work under aggressive deadlines\\.
Equal Opportunity Employer
Requisition ID: R-56460

Company Name:

Mastercard

Location:

Purchase, New York

Approximate Salary:

Not Specified

Job Category:

Market Research

Industry:

Strategy

Date Posted:

December 2, 2017

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