Company Name:

Luxury Fashion Manufacturer

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Market Research

Industry:

Strategy

Date Posted:

November 14, 2017

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Director, North America Marketing

The Director of Marketing for the Americas is responsible for developing and executing regional marketing for three channels of business (Retail, Wholesale and Outlet) that will drive awareness in a meaningful and locally relevant way to recruit new customers, reactivate existing customers, and transform brand perception.This Director will be responsible for providing brand leadership and strategy within multiple channels of the business. The primary areas of responsibility include managing: co-op marketing activities through wholesale retail partners, Advertising (print and digital), Sales Promotions & Communications, CRM & Direct Marketing, E-Marketing and In-Store Events. The position will optimize marketing budget spend to drive sales and market share within the Retail, Wholesale and Outlet channels.The successful individual will leverage their proficiency in fashion marketing to...Identify and execute marketing initiatives and programs that meet brand, channel, category and launch specific objectives to maximize sales opportunities, drive traffic and conversion in partnership with Retail, Wholesale and Outlet leadership as well as PR, Customer Experience and CRM teamsPartner with field in the development of an annual store marketing calendar and ensure aligned and on-brand execution of marketing initiatives to support brand transformation and capitalize on The Americas Marketing initiatives and product launchesIdentify local relevant advertising opportunities and Mall initiatives, including tourist initiatives when relevantCreate in-store venues and local ambassadors programs to attract new clients, engage existing clients and deliver brand enhancing touch points to increase brand fashion relevance and emotional connection with the customerAlign event strategy to business and marketing initiatives as well as opportunities to build brand loyalty and drive incremental sales through VIP programs, new customer welcoming program and guest engagement in partnership with CRM and Customer Experience team Develop competitive intelligence around local marketing initiatives and in-store events and build recommendations for new mechanics that align with brand positioningDevelop guidelines and toolkits to foster on-brand local team implementation and production with store team or local agencies Develop and maintain strong local contactsCreate budgets and KPIs, recap results to drive increased efficiency and best practicesTravel requirement. Up to 25% based on business needs.The accomplished individual will possess...Bachelor s Degree with minimum 10 years of Marketing, Retail Marketing and Trade Marketing with focus on luxury fashion High sense of retail and wholesale Highly engaged in the fashion world; continually up on news and happenings in the industry to drive ideas for Luxury Fashion ManufacturerDemonstrated experience working with cross functional partners internally and externallyProven experience in developing comprehensive strategy and executing in timely and cost efficient mannerHighly organized with the ability to juggle multiple priorities and work in a fast paced environmentStrong leadership skills and a high degree of initiative Excellent written and verbal communication skillsProven commitment to build and foster relationships

Company Name:

Luxury Fashion Manufacturer

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Market Research

Industry:

Strategy

Date Posted:

November 14, 2017

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