Company Name:

Earnest

Location:

San Francisco, California

Approximate Salary:

Not Specified

Job Category:

Marketing Manager

Industry:

Marketing

Date Posted:

December 27, 2017

Head of Growth Marketing

Head of Growth

Earnest is a financial technology company building the modern bank for the next generation.We are a quickly growing team of math nerds, designers, computer geeks and relentless innovators going after a huge market by creating a company built on flawless design, powerful software, advanced data science and an incredible client experience. We believe that if we fundamentally re-engineered banking it would look and feel completely different to how it does today – and that is what we have set out to do.

The Head of Growth at Earnest means business. We don't have a sales team because we have an existing high-performing growth team. Reporting to the VP of Marketing, you:

  • have demonstrated success driving growth for a beloved brand
  • believe a Growth team’s core goal is to accelerate value and reduce friction within the product and in growth as a system, not one-off tactics or “growth hacks”
  • believe in rapid prototyping, releasing tests to production frequently and iterating constantly
  • are excited about joining an analytical culture and leading a data-driven Growth team
  • love to test hypotheses and continually learn from different product experiments
  • have excellent analytic skills and an ability to interpret data to create actionable insights

The ideal person can:

  • Lead the Growth Marketing team and impact Earnest’s growth trajectory as a senior leader within the organization
  • Lead funnel optimization strategy and prioritize roadmaps of growth product features with Product and Engineering team leads
  • Build and deliver growth forecasts, partnering with Product Leads and Finance team to refine scenarios based on company revenue & CAC projections
  • Refine experimentation program and build on existing frameworks with Product, Engineering and Data teams
  • Lead all performance marketing; build and expand core channels including but not limited to SEM, SEO, display, and paid social to propel growth across Earnest products
  • Collaborate with other members of Marketing and Partnerships team to synchronize monthly planning across products, and communicate and execute a growth vision

Ideal Background:

  • BA/BS in Marketing, Business, Engineering or related field; MBA a plus wiht 7+ years experience driving revenue and user growth for a beloved brand and 3+ years of leadership experience in a growth role
  • Expertise in growth forecasting; building multi-channel & multi-product growth models
  • Exceptional command of data; ability to pull from structured and unstructured sources and model out
  • Deep understanding of SEO and components of both onsite & offsite optimization
  • Proficiency in several paid digital channels and willingness to learn about new ones
  • Comfortable within a fluid and dynamic environment - job description captures core responsibilities but the role will be much more diverse

Earnest Perks & Benefits:

  • Health, Dental, & Vision benefits plus savings plans
  • Employee Stock Purchase Plan
  • 401(k) plan to allow you to save for retirement plus a company match
  • Tuition reimbursement program
  • $1000 flight on each Earnie-versary to anywhere in the world and a self-serve vacation plan

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

Company Name:

Earnest

Location:

San Francisco, California

Approximate Salary:

Not Specified

Job Category:

Marketing Manager

Industry:

Marketing

Date Posted:

December 27, 2017

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