Position Title: Manager Brand Advocacy - Tequilas
Business Area: NAR Marketing
Location: Los Angeles, CA- preferred. Open to other locations near major airports.
Reports To: NAR Tequila Brand Manager
All B-F Marketers will be expected to be leaders in building best in class brands, marketing programs and capabilities and to drive the Corporate, NAR and Marketing 150 strategies. For marketing, all Directors need to superbly deliver against 4 key strategic goals: 1) Captivate the Consumer, 2) Innovate Across all Touchpoints, 3) Leverage and Strengthen the Portfolio, and 4) Make it Easy to Buy and Sell our Brands. Also, leaders must model the 5 key differentiating capabilities: 1) BIG IDEAS punch beyond our weight, 2) Consumer Understanding and Targeting, 3) Digital Marketing, 4) Design Excellence, 5) Analysis and Diagnostics.
This role is responsible for leading the development and activation of the brand advocacy program for the Tequila portfolio for the North America Region. This position will represent the Brown Forman Tequila Portfolio as Brand Ambassador.
Develop a fully comprehensive advocacy program for the tequila portfolio which provides education, engages and enables B-F employees, distributor personnel, trade partners and target consumers to serve as our brand advocates. o Externally: Tequila Bloggers, Media Partners, Paid Endorsers, Celebrity Outreach o Internally: Field Marketing, Distributor Partners, B-F team o Consumers: Homeplace visits, Experiential visitors, social media and consumer loyalist o Trade: BTB Customers, Store Personnel, Bartenders, Wait-Staff. Serve as a Brand Ambassador in large tequila tasting events, brand education among internal and external partners and Public Relations. Create partnerships with other ultra-premium brands to activate in-market Develop relationships with key influencers/celebrities toward endorsing Herradura brands.
Education/Experience: B.A. plus 4+ years marketing and/or sales experience in a consumer goods environment.
Strong communication skills with the ability to present effectively to all audience sizes. Strong presentation skills. Extensive knowledge and ability to educate others on the tequila category, B-F tequila brands and Casa Herradura production and history. Spirits/ Bev Alcohol industry experience preferred. Experience in managing and collaborating effectively with outside agency partners. Demonstrated ability to develop and execute innovative big ideas that grow brands. Ability and willingness to travel 50-65% of the time, including some weekends. #Herradura #AP 1
About Brown & Forman
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman's brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.