Company Name:

Sonata Senior Living


Orlando, FL

Approximate Salary:

Not Specified

Date Posted:

March 14, 2018

Manager of Creative and Digital Marketing

Job Description

Creative and Digital Marketing Manager

Primary Responsibilities:

  • Creative Design and Management

    • Oversee the development and delivery from creative brainstorming through final production.

    • Provide inspiration on a visual level; refine designs; lend a critical eye to all creative, structural and technical output.

    • Develop quarterly promotions and email campaigns in collaboration with Vice President of Sales.

    • Develop and design custom pages such as landing pages and content pages for all product types including Independent Living, Assisted Living and Memory Care.

    • Create advertising campaigns for established and new development communities.

    • Assist VPSM with repositioning and re-branding of existing and newly acquired communities

    • Develop web ads for Facebook, LinkedIn and Twitter.

    • Develop and design slide decks and supportive materials for Family Nights, Professional and Lead Generating Events.

    • Develop written content for website, newsletter, blogs, press releases and other printed materials.

      II Marketing Strategy, Management and Communication

    • Lend passionate endorsement to new ideas, provide focused leadership and cultivate an environment of collaboration between and among the team members.

      II Marketing Strategy, Management and Communication (continued)

    • Manage all digital marketing channels and ensure brand consistency.

    • Develop, manage and execute the social media and digital marketing strategy for Sonata Senior Living and its communities focusing on Facebook, LinkedIn, Google+, YouTube and Reputation Management software-FIFO.

    • Create, post and monitor social media results.

    • Measure KPI s across all digital marketing channels.

    • Stay up to date with digital technology developments.

    • Manage all logos and branded materials and insure everyone is compliance with brand guidelines.

    • Develop key written communications for Senior Management.

    • Establish Timelines and oversee timely delivery of marketing materials.

    • Track and manage budgets and invoicing for the department.

    • Manage/Assist corporate sponsored special events and projects that enhance community engagement.


    • Bachelor Degree or Equivalent experience.

    • 5-7 years of experience in multimedia graphic design.

    • Manage multiple projects and deadlines including e-promos, new collateral development.

    • Proficient and experienced in Adobe Creative suite, Photoshop, Illustrator, InDesign and Premiere.

    • Working knowledge of sales and marketing concepts to include principles and methods for promoting and selling of products and services.

    • Previous experience developing and maintaining company brand and image.

    • Experience with managing budgets.

    • Ability to manage multiple projects in a fast-paced environment.

    • Knowledge of website conversion metrics.

    • Must have the ability to work well under stress, complete assignments accurately, work independently, and manage time effectively.

    • High degree of initiative and creativity, good judgment, and professional ethics.

    • Professional communication skills and the ability to motivate and develop associates.

    • Strong management skills and be ability to work effectively in a team setting.

    • Other duties as requested by the Vice President of Sales or Sr. Vice President of Operations.

    Company DescriptionSonata Senior Living is a Florida-based developer and operator of innovative senior living communities, offering a combination of independent living, assisted living and memory care options in Central & South Florida.

    Company Name:

    Sonata Senior Living


    Orlando, FL

    Approximate Salary:

    Not Specified

    Date Posted:

    March 14, 2018

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