Develops, plans and implements the outreach (community and member) programs, and marketing strategy for events, activities and out reach to interested candidates and members in compliance with CMS, state, federal and WellCare regulations for Medicaid and according to the prescribed rules and regulations of the Medicaid Contract.
Implements community programs throughout the service area with the purpose of (1) providing meaningful programs for community residents including marketing and education of WellCare products directly resulting in membership growth, (2) strengthen member relations through specific marketing and education initiatives resulting in greater member retention (3) building community coalitions partnerships to specifically increase enrollment and member retention and (4) promoting WellCare programs and related initiatives.
Promotes WellCare products and directly assists with accomplishing outreach and enrollment goals.
DEPARTMENT: Medicaid Sales
REPORTS TO: Sr.
Manager, Marketing Outreach
meeting corporate and CMS rules and regulations.Continually monitors activities of health industry competitors and provides information to management.Coordinates with Member Services and Enrollment departments regarding member issues.Assists in preparation of all marketing and education events, activities and all presentations to eligible candidates, community partners, provider partners, etc.Ensures necessary inventory levels of marketing and educational materials is maintained, including organizing and compiling marketing and educational packets and all giveaway, promotional items.Performs other duties as assigned.Additional Responsibilities:Builds relationship with FMOs and 1099sCandidate Education:Required A Bachelor's Degree in Marketing or a related fieldCandidate Experience:Required 2 years of experience in sales and/or marketing in HMO/Managed Healthcare or Insurance IndustryRequired successfully completed all required Medicaid state, federal and corporate compliance trainingCandidate Skills:Intermediate demonstrated interpersonal/verbal communication skillsIntermediate ability to work independentlyIntermediate ability to work as part of a teamIntermediate ability to work in a fast paced environment with changing prioritiesIntermediate knowledge of healthcare deliveryIntermediate ability to represent the company with external constituentsIntermediate demonstrated customer service skillsIntermediate ability to multi-taskIntermediate demonstrated time management and priority setting skillsIntermediate knowledge of community, state and federal laws and resourcesIntermediate ability to work calmly under pressureLicenses and Certifications:
A license in one of the following is required:
Required Licensed 2-40 Health Insurance in Florida.Technical Skills:Preferred intermediate Microsoft ExcelPreferred intermediate Microsoft AccessRequired intermediate Microsoft WordRequired intermediate Microsoft Outlook
Languages:Bilingual English/Spanish helpful.