Company Name:

BrawnMedia

Location:

Albany, New York

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Digital Media

Date Posted:

November 17, 2017

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Search Engine Optimization Specialist

Job Description

Albany, NY based advertising agency is seeking a Search Engine Optimization (SEO) analyst with deep understanding and experience in SEO and Google Analytics. You will work closely with account managers, content writers and the rest of the digital team to improve the visibility of our client's web sites online. Knowledge of SEO tactics, Google Analytics and general online marketing strategy are essential for this role. You will assist in generating reports, reviewing websites, recommending improvements, as well as documenting, testing and verifying changes.

Main Duties and Responsibilities:
Search Engine Optimization, SEO
Assist in the development of client's overall SEO Strategy
Track, report and analyze website analytics
Perform ongoing keyword research to support the efforts of content writers and Web Marketing Managers
Review and assess current editorial content for quality and optimization purposes
Review technical code in order to provide recommendations in accordance with established best practices
Develop and implement new linking building strategies
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Perform additional SEO related tasks as necessary and when advised by leadership
Assist in maintaining local business listings though Google Places and other third part websites or through partnerships with third parties
Update/optimize meta data

Analytics Reporting
Provide regular metric analysis and recommendations using Google Analytics
Create custom web traffic reports for client's
Generate Excel and Power Point presentations using data from Google Analytics and other web marketing tools.

Job Qualifications:
Bachelor's Degree or equivalent experience
At least 3 years SEO experience, previous digital agency experience preferred
At least 2 year's experience with web analytics, especially Google Analytics
Experience with CMSs such as: Wordpress and Adobe Business Catalyst
Strong understanding of keyword research including tools such as Google Adwords Keyword Tool and SEMRush
Understanding of web design and coding best practices and how they relate to SEO
Ability to work on several projects simultaneously
Strong analytical skills
Strong organizational skills
Proficiency in Microsoft Office, especially Excel

Company Name:

BrawnMedia

Location:

Albany, New York

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Digital Media

Date Posted:

November 17, 2017

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