Company Name:

Experian

Location:

Costa Mesa, California

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Digital Media

Date Posted:

December 5, 2017

SEM Specialist

**Description**
What does it take to protect and maintain the most sensitive data for over 220 million people and 25 million businesses? What does it take to meet daunting challenges and shape solutions that pioneer industries and improve lives? At Experian, we are the trusted power behind data and the leading global information services company, providing everything from fraud and identity protection, to data analytics and credit scores. Our products help decision-making for consumers and businesses alike.
With operations stretching globally, Experian is 17,000 people strong, supporting clients and operations in more than 80 countries. Generating nearly $5 billion in revenue annually, Experian is primed for growth and searching for the most talented and innovative people to join our family and take us to new heights.
Experian s Consumer Services (ECS) group is defining the next Big Data thing for consumers.
We are seeking a SEM Specialist who will be responsible for the management and execution of many aspects of Experian s high volume, Paid Search marketing program. This high-profile position requires an experienced SEM specialist with a strong background of leading large scale paid search marketing campaigns for a data-driven business. The Specialist will work closely with analytics, ad-ops, product, finance and other key groups within the organization as well as helping to manage external media and agency partners.
The SEM Specialist role requires an analytical marketer with an understanding of strategic corporate initiatives.
Responsibilities will include, but are not limited to, the following:
+ Execute day-to-day SEM projects help maintain targeted budget and revenue goals and update daily SEM dashboard
+ Develop strong internal and external relationships
+ Manage Search Engine relationships work with Google, Bing, Yahoo and Apple to ensure appropriate monthly budget target objectives and stay informed of new opportunities with each partner
+ Collaborate with internal teams to be aware of corporate initiatives - Product, Finance, Ad-Ops and Analytics teams
+ Work closely with Kenshoo, our bid optimization tool, incorporating best practices, performance metric objectives and product updates
+ Manage SEM agency relationship and internal team to develop PPC strategies, campaign planning, implementation, budget management, performance review, campaign optimization and roadmaps
+ Support the growth of SEM portfolio through testing of ad copy, landing pages, bidding strategies, negative keywords, and more
+ Prepare and provide Search Marketing performance reports, data analysis and proposed action items to internal and external teams
+ Test and research on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities
+ Traffic, test, and optimize keywords and creative across the program
+ Perform market research using search tools to monitor competition
+ Work with Compliance and Legal teams to ensure all PPC campaigns meet company guidelines
**Knowledge, Experience & Qualifications**
+ Bachelor s degree in Marketing, Business Administration or related field.
+ 2+ years experience and established success in a fast-paced direct to consumer company, service or digital agency.
+ Proven track record running Search Engine Marketing campaigns.
+ Proficient in quantitative analysis /analytical thinking with proven ability to translate analysis into actionable and valuable insights
+ Skilled in Google Analytics, Google AdWords, Bing Ads and preferred working knowledge of Kenshoo or similar bid management platform.
+ Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects.
+ Strong project management and time management skills with attention to detail and focus on quality of results.
IND-ECS
**Description**
What does it take to protect and maintain the most sensitive data for over 220 million people and 25 million businesses? What does it take to meet daunting challenges and shape solutions that pioneer industries and improve lives? At Experian, we are the trusted power behind data and the leading global information services company, providing everything from fraud and identity protection, to data analytics and credit scores. Our products help decision-making for consumers and businesses alike.
With operations stretching globally, Experian is 17,000 people strong, supporting clients and operations in more than 80 countries. Generating nearly $5 billion in revenue annually, Experian is primed for growth and searching for the most talented and innovative people to join our family and take us to new heights.
Experian s Consumer Services (ECS) group is defining the next Big Data thing for consumers.
We are seeking a SEM Specialist who will be responsible for the management and execution of many aspects of Experian s high volume, Paid Search marketing program. This high-profile position requires an experienced SEM specialist with a strong background of leading large scale paid search marketing campaigns for a data-driven business. The Specialist will work closely with analytics, ad-ops, product, finance and other key groups within the organization as well as helping to manage external media and agency partners.
The SEM Specialist role requires an analytical marketer with an understanding of strategic corporate initiatives.
Responsibilities will include, but are not limited to, the following:
+ Execute day-to-day SEM projects help maintain targeted budget and revenue goals and update daily SEM dashboard
+ Develop strong internal and external relationships
+ Manage Search Engine relationships work with Google, Bing, Yahoo and Apple to ensure appropriate monthly budget target objectives and stay informed of new opportunities with each partner
+ Collaborate with internal teams to be aware of corporate initiatives - Product, Finance, Ad-Ops and Analytics teams
+ Work closely with Kenshoo, our bid optimization tool, incorporating best practices, performance metric objectives and product updates
+ Manage SEM agency relationship and internal team to develop PPC strategies, campaign planning, implementation, budget management, performance review, campaign optimization and roadmaps
+ Support the growth of SEM portfolio through testing of ad copy, landing pages, bidding strategies, negative keywords, and more
+ Prepare and provide Search Marketing performance reports, data analysis and proposed action items to internal and external teams
+ Test and research on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities
+ Traffic, test, and optimize keywords and creative across the program
+ Perform market research using search tools to monitor competition
+ Work with Compliance and Legal teams to ensure all PPC campaigns meet company guidelines
**Knowledge, Experience & Qualifications**
+ Bachelor s degree in Marketing, Business Administration or related field.
+ 2+ years experience and established success in a fast-paced direct to consumer company, service or digital agency.
+ Proven track record running Search Engine Marketing campaigns.
+ Proficient in quantitative analysis /analytical thinking with proven ability to translate analysis into actionable and valuable insights
+ Skilled in Google Analytics, Google AdWords, Bing Ads and preferred working knowledge of Kenshoo or similar bid management platform.
+ Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects.
+ Strong project management and time management skills with attention to detail and focus on quality of results.
IND-ECS
Experian is an Equal Opportunity Employer

Company Name:

Experian

Location:

Costa Mesa, California

Approximate Salary:

Not Specified

Job Category:

Digital Marketing

Industry:

Digital Media

Date Posted:

December 5, 2017

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