Assistant Director of Storytelling
Santa Clara University
Department: Office of Communication & Mktg
Part Year: No
FLSA Status: Exempt
Standard Hours (hours per week): 40.00
Santa Clara University is a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees.
Distinguished by its high student-retention rate, and ranked second among all master's universities in the West by U.S. News and World Report, Santa Clara University is California's oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
University Relations, composed of Development, Alumni Relations, and the Office of Marketing and Communications (OMC ), builds Santa Clara University's excellence and character by strengthening relations with alumni, parents, and friends of the University, raising public awareness, and increasing private philanthropy, which supports the University's growth and reputation.
Reporting to the Director of Storytelling, the Assistant Director of Storytelling is responsible for researching, writing, editing and proofing the stories that define Santa Clara University.
Essential Duties and Responsibilities:
1. Effectively and efficiently tell the stories of Santa Clara University as part of an easily understood narrative.
2. Find, shape, and create feature articles, profiles, and other content for various platforms including Santa Clara Magazine and other print and digital publications, web, social media, multimedia, in-person events, etc.
3. Develop stories in a collaborative setting, and draw on anecdotes and data and tell stories that both exemplify Santa Clara University’s brand trajectory and strategic direction and are crafted with key audiences in mind.
4. Conduct research and interviews with SCU alumni, donors, students, staff, and faculty.
5. Provide leadership in promoting University Editorial Style Guidelines to ensure consistency in style and tone exists throughout all university publications.
6. Assist with curating websites and content, collaborating with other campus constituents and units.
7. Support the development and creation of fundraising and comprehensive campaign marketing collateral, including direct appeals, case statements, gift proposals, and videos.
8. Develop and maintain productive, strategic relationships with campus clients (faculty, staff, and administrators.)
9. Serve in a consultant role for campus colleagues in writing and editing related positions.
1. Under the direction of the Director of Storytelling in ensuring that strategic projects are accomplished well and in a timely manner.
2. Collaborate closely with other members of the Messaging and Content Strategy team, designers, digital team, and project managers in developing and executing projects.
3. Recommend initiatives and implement changes to improve quality of writing, editing, and other forms of storytelling.
4. Identify and determine causes of challenges; develop and present recommendations for improvement of established processes and practices.
5. Maintain contact with sources, clients, and strategic partners, and solicit feedback for improved services.
6. Maximize productivity through use of appropriate tools, including project management systems.
7. Research and develop resources that create timely and efficient workflow.
8. Prepare regular progress updates for the Director of Storytelling. Ensure completeness, accuracy, and timeliness of projects.
9. Develop and implement guidelines to support the functions of University Marketing and Communications.
Provides Work Direction:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
• Considerable time is spent at a desk using a computer and phone.
• Required to frequently travel to outside constituent meetings.
• Required to travel to other buildings on the campus.
• May be required to attend conference and training sessions within Bay Area or in-state or out-of-state locations.
• Meeting with external constituents at off-campus locations including other offices, restaurants, and other private and public venues.
• The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
• Typical office environment.
• Mostly indoor office environment with windows.
• Offices with equipment noise and frequent interruptions.
a. For marketing communications, experience creating on-brand, audience-focused messaging.
b. Possesses an understanding of brand strategy and implementation through writing and other forms storytelling.
c. Ability to coordinate and create compelling stories and written copy to meet dynamic goals of the University.
d. Strong customer service orientation and commitment to deliver innovative, high-quality solutions to campus clients.
e. Demonstrated success delivering high-quality work, including writing with breadth and depth, while also advocating for high standards throughout the organization.
f. Understanding of web content strategy.
g. Familiarity with web content management systems.
h. Knowledge of and experience with AP and Chicago style.
i. Knowledge and use of search engine optimization.
j. Understanding and appreciation of the vision and values of a Jesuit, Catholic educational mission.
k. Knowledge of higher education marketing and communication practices.
a. Excellent interpersonal, organizational and project management skills.
b. Proven and demonstrated written and oral communication skills; exemplary writing, editing, proofing, communication and time management skills.
c. Must be goal-oriented and a self-motivated individual who can demonstrate accountability, initiative, creativity and focus in a rapidly changing and intellectually stimulating environment.
d. Outstanding computer skills, including experience with project management, team chat, e-mail, word processing, and database software.
e. Demonstrate sound judgment in situations requiring independent decision-making and in handling confidential and sensitive material.
f. Familiarity with Adobe Creative Suite, particularly InCopy and Acrobat, highly desired.
a. Ability to work under pressure and respond positively to multiple deadlines with a commitment to accuracy and timeliness.
b. Demonstrated genuine appetite to contribute to a collaborative, ethical, and professional team environment.
c. Ability to work well independently and also in a team setting, and to provide leadership and direction.
d. Demonstrated ability to manage time and work load to multitask and achieve goals in a deadline driven environment while maintaining a strong attention to detail.
e. Demonstrated sound judgment for decision making and handling confidential and sensitive material.
f. Demonstrated skills in focusing on appropriate priorities, and driving completion of projects and tasks in a timely manner.
g. Ability to take initiative, present options, and anticipate outcomes; to work with both urgency and calm; the ability to juggle multiple projects simultaneously; flexibility; and comfort working in a fast-paced and changing environment.
h. Ability to articulate SCU brand across media and audiences.
Education and/or Experience:
• Bachelor’s degree required, preferably in marketing, communications or a related discipline.
Years of Experience
• Five to six years writing experience with an emphasis on storytelling and three years of marketing experience, preferably in higher education.
Salary Information: $2,668.84 - $3,137.67 semi-monthly
Open Until Filled: Yes
To view the full job posting and apply for this position, go to http://apptrkr.com/1293170
About Santa Clara University
Santa Clara University is a comprehensive Jesuit, Catholic university located in California’s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s, Ph.D., and law degrees.
Distinguished by the highest retention rate and ranked second among all master’s universities in the West by U.S. News and World Report, Santa Clara University is California’s oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website at http://www.scu.edu/cs/. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
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