Company Name:

Horizon Media

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Brand Management

Industry:

Marketing

Date Posted:

December 8, 2017

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Brand Group Director, Entertainment

Brand Group Director, Entertainment


Job Summary

The role of the Brand Group Director is to guide the Brand Strategy team in delivering industry-leading service

in all key areas, including: marketing, consumer and channel insights, creative and effective channel planning,

buy implementation and analysis, and account stewardship. The BGD will use their knowledge of traditional

and emerging media platforms and strategies to ensure a comprehensive marketing approach to plan

development. They will ensure best practices are developed and implemented across all areas. They will build

and maintain relationships based on trust across all appropriate client levels, media partners, partner agencies,

and between agency departments. He/she will oversee the professional growth of the team through balanced

project management, and the effective use of HMI tools and resources. The BGD will also serve an advocate

for the agency and their clients’ brands within the industry. 

Main Duties and Responsibilities

40% - Client Relations

20% - Team Development

30% - Strategic Leadership

10% - Stewardship

 Advance the client relationship by maintaining positive rapport and champions trust

 Lead Brand Strategy team’s understanding of client’s business and uncovering of motivations/needs

 Collaborate with Managing Director on strategic marketing approach, guiding translation of client goals

to the Brand Strategy team, activation teams and media partners

 Seek new media solutions to deliver on clients’ goals and evaluate current health of client business via

analysis of relevant business metrics (ROI, A/S)

 Tap into HMI resources/tools and collaborate with partner agencies to offer clients holistic business

solutions

 Manage professional team growth by instilling media principles, administering performance reviews,

and guiding development of deliverables

 Develop internal and external processes and cadence for streamlined and timely work flow

 Oversee client contracts and staffing needs

Supervisory Responsibilities

 Overseeing all members of the Brand Team to ensure consistent and high quality client deliverables

 Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well

versed with knowledge of the client’s business

 Manage performance reviews, coaching to maximize success, setting goals for career development

 Lead interview process for new candidates

Knowledge and Skills Required

 8-10 years of experience developing strategic media recommendations across traditional channels

 Experience must include recent strategy and planning within the Entertainment/tune-in, gaming, or

content-forward verticals, regularly driving viewership to weekly content and optimizing; or misc.

accounts with fast paced, nontraditional planning cycles

 Strong Leadership skills and experience developing a team of media professionals

 Experience in a client relationship management role

 Familiar with marketing principles and problem solving and analytics

 Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)

 Excellent written and verbal communication skills

 Strong presentation skills


The statements herein are intended to describe the general nature and level of work being performed by employees, and

are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Company Name:

Horizon Media

Location:

New York, New York

Approximate Salary:

Not Specified

Job Category:

Brand Management

Industry:

Marketing

Date Posted:

December 8, 2017

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