Company Name:

Capell Barnett Matalon&Schoenfeld LLP

Location:

New York, NY

Approximate Salary:

Not Specified

Date Posted:

March 2, 2018

Business Development&Marketing Manager

Job Description POSITION DESCRIPTION: Business Development&Marketing Manager POSITION PURPOSE AND OBJECTIVES: Plans, coordinates, and implements the firmspractice groupsand individual attorneys activities with respect to marketing, business development, public relations, and client services. Objective is to increase visibility and brand recognition to strengthen and expand the firms client base. Observes confidentiality of client and firm matters. MAJOR JOB FUNCTIONS: Strategic Planning and Implementation: Develops, implements, and manages the firms business development and client services plan consistently with the firms strategic plan and policies set by the firms partners. Supports and facilitates development, implementation, and tracking of business development/marketing plans for 11 practice groups and over 17 individual attorneys consistently with the firms plan and policies. Participates in the firms strategic planning activities with respect to evaluation and improvement of present client relations and services and future business development opportunities and activities. Media/Public Relations: Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies), including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants. Advertising: Designs (or contracts with and provides oversight to outside vendors to design) print and online advertising. Newsletters, Brochures and Promotional Materials: Designs (or contracts with and provides oversight to outside vendors to design), updates, and maintains online and print marketing and business development materials for the firm and for attorneys, including firm and attorney profiles, practice descriptions, brochures, and electronic newsletters. Also oversees mailing list creation and updates. Website and Social Media: Manages the firms web site via a content management system (WordPress), social networking for the firm and its attorneys (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed. Event Planning/Coordination and Gifts: Manages business development/client services functions, events, and opportunities for the firm, including: a. Develops, organizes, and provides support for firm receptions, conferences, seminars, and other special firm-sponsored events; b. Attorney receptions and celebrations (and associated gifts); and c. Holiday cards, gifts, and thank you gifts for clients or referral sources. Sponsorships and Speaking Engagements: Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events. Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed. Promotes speaking engagements as appropriate. Coaching/Training Attorneys: Coordinates training in business development and client services for attorneys and staff of the firm. Tracks progress and encourages tailored business development opportunities for each attorney and practice group in all locations. Other duties as assigned. KNOWLEDGE, SKILLS AND ABILITIES REQUIRED: Education: College degree, or equivalent, required. Concentration in marketing, business, and/or communications strongly preferred. Experience: At least three years in marketing role within a professional services environment (law firm experience preferred). Has a proven record of strong leadership and consensus building skills; marketing management and strategic planning experience; and successful development and administration of a marketing program. Required Skills: Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organization. Must have excellent communication, presentation and interpersonal skills. Needs good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g. WordPress). Familiar with SEO and Google Analytics including ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility. Excellent writing skills and the ability to understand the attorney-client relationship are critical. The successful candidate must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and to follow-up marketing opportunities for the firm and for individual attorneys. Ability to evaluate opportunities for business development and manage a budget. Special Skills: Understands the needs and expectations of law firm clients. Must be willing and available to travel between the firms Manhattan and Jericho offices as needed and required by the positions specific duties and responsibilities. Company Description Capell Barnett Matalon&Schoenfeld LLP (CBMS) offers comprehensive legal services to individuals, businesses and not-for- profit and religious corporations. Our firm prides itself in the understanding that client relationships extend beyond providing legal advice. The attorneys at CBMS recognize that effective problem solving takes an understanding of both business and legal issues along with the ability to provide and communicate appropriate options. The firm is proud that its success is directly linked to the success of those it serves, and is due, in large part, to the enduring relationships it has formed with its clients throughout the years. We are an Equal Employment Opportunity (EEO) Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Age, Disability, Ancestry, Veteran Status, Genetic Information, and Service in the Uniformed Services or any other classification protected by law

Company Name:

Capell Barnett Matalon&Schoenfeld LLP

Location:

New York, NY

Approximate Salary:

Not Specified

Date Posted:

March 2, 2018

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