YOUR DEPARTMENT HEAD S STORY
The reason I m so passionate about starting the long term care conversation in America is because this is something that touches us all. For me, it was the family story about my grandmother. She suffered rheumatic fever when she was younger and at age 40, her heart began to enlarge. My grandfather was from very modest means, but he d worked very hard and was able to take her to the Cleveland Clinic to have surgery. It worked, but the medications she was on for the rest of her life likely accelerated the onset of dementia. My grandmother, who loved walking and used to walk 10 miles a day, gradually, because of dementia, became a wanderer, frequently becoming lost and confused. In what had to be the toughest decision of his life, my grandfather put her in a nursing home. It was the right decision. But my grandmother s care needs emptied out most of their savings. Caring for her meant losing everything. As I learned in my time at Genworth, long term care insurance can help it reimburses you for some of the cost of that care. Had they been covered; their story would have turned out quite differently. She could have spent her remaining years getting cared for in her own home, surrounded by her family. I know I m not alone in my experience. And I work here because I think no matter who you are, we all deserve to have our life story end well.
Janice Luvera, VP Brand and BuZZ
We re all somebody s son or somebody s daughter, grandson or granddaughter. We know firsthand that aging and the issues that come with growing older don t just affect one person. They affect all of us. That insight is at the core of the brand of our US Life business, which exists to develop solutions that meet the financial challenges of aging to help people prepare to age.
In this role, you ll help to redefine and present our brand to consumers, our employees, and distribution partners through existing and new communications. You ll develop specific plans and tactics in the areas of social media, content, public relations, and industry events.
Overall, you ll be responsible for assisting and supporting the Brand and BuZZ team and helping us communicate our story. You ll be able to flex your creative muscles by helping us develop and implement new communications tools. You ll have the opportunity curate, develop and publish content on Genworth platforms, help us get our message out by developing a communications plan outlining events at which we should be present to drive home our message and our purpose an event based communications plan , gather and share stories from our customers and our employees, and help us promote our newly designed website. This experience will give you the opportunity to work with employees at all levels across the organization.
You re studying PR, creative writing, communications, journalism or marketing. You love to write. Your writing comes from a human, authentic place. It is simple and does not use corporate jargon. You are a savvy social media user, you re creative and a self-starter.
YOUR ADDITIONAL QUALIFICATIONS
We know you re young and aren t thinking about getting older. We d love to know how you ve been impacted personally by an aging parent or grandparent.
The challenges of aging impact everyone, and we focus on this issue every day. We helped pioneer the long term care insurance industry more than 40 years ago and lead the industry with over 1.3 million long term care insurance customers and more than $14 billion in claims paid. We believe it is our responsibility to help people start conversations about this within their own families and foster a national dialogue. We provide a variety of educational tools, such as the Cost of Care survey, and products such as group and individual long term care insurance and a medically underwritten annuity to help families prepare for their own aging experience.