The Marketing Coordinator position is a vital hub of all our marketing activity. The position requires a professional and friendly demeanor, the ability to work independently, prioritize in a deadline driven environment, and multi-task effectively. The publishing aspect of the position requires excellent verbal and written communication skills, and strong detail-orientation. Experience with content management systems, SEO, social media platforms, relational databases, Adobe and Excel are preferred. Please include a cover letter outlining your suitability for the position in regards to the responsibilities outlined below.
Digital Marketing (25%) Maintain all aspects of digital platforms; assist in planning, review and reporting of strategy.
Promotional Projects (20%) Support execution of promotional projects including targeting, lead generation, creative development and measurement.
Sales Support (20%) Assist sales team in lead generation and sales tracking.
Audience Development (15%) Coordinate print, online, subscriber and social media reach through various vendors, platforms and initiatives.
Event Participation (10%) Seek, plan and implement appropriate community events for distribution, participation, or partnership
General Duties (10%) Direct incoming phone and web inquiries to appropriate departments.Company DescriptionMetrokids is the premier parenting resource in the Delaware Valley, publishing for 28 years includes parenting events, and a robust web and social media community. We work from a 12-person Center City office serving the greater Philadelphia and Wilmington markets.