Company Name:

Sole Solution

Location:

Dallas, TX

Approximate Salary:

Not Specified

Date Posted:

March 19, 2018

Digital Marketing Media Buyer

Job Description

Job Title: Digital Marketing Media Buyer

Department: Campaigns

Manager: Campaigns Manager

Job Summary

The Digital Marketing Media Buyer creates and executes online marketing campaigns for local and regional businesses nationwide. This position has an emphasis on digital media buying via programmatic display and social media platforms.

Essential Job Functions

Build audience segments utilizing self service platforms such as Simpli.Fi and Adelphic

Perform keyword research and create search-based display campaigns

Study target audience profiles and create demographic and behavioral display campaigns

Build retargeting lists via geofence or tag generation / installation

Develop geofence campaigns to target visitors to specific locations at specific times

Measure and report performance of all digital marketing campaigns, and assess against goals

Identify trends and insights, and optimize projects based on findings

Maintain accurate log of project / campaign developments using internal project management software

Attend internal and client-facing strategy and reporting sessions

Plan, execute, and measure experiments and conversion tests as requested

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Recommend digital marketing strategy and tactic improvements

Perform other duties as assigned

Qualifications

BS/MS degree in marketing or a related field.

2 to 5 years in digital marketing field preferred.

Previous experience buying programmatic media and/or Facebook preferred

Strong detail orientation and critical thinking a must.

Strong work ethic and humble teamwork mentality required

Company DescriptionInfinite Digital d.b.a. Sole Solution , a subsidiary of The Infinite Agency, is a marketing and data services provider whose exclusive focus is strengthening the bond between radio networks and their advertisers.

With offices in Dallas and Salt Lake City, Infinite Digital serves radio sellers in almost 90 markets.

Services include programming initiatives, white label marketing solutions, and data mining / audience profiling.

Company Name:

Sole Solution

Location:

Dallas, TX

Approximate Salary:

Not Specified

Date Posted:

March 19, 2018

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