Company Name:

HolmesCustom.com

Location:

Jacksonville, Florida

Approximate Salary:

$60,000

Job Category:

Ad Manager

Industry:

Digital Media

Position Type:

Full Time

Required Experience:

Entry Level

Required Education:

Master's Degree

Date Posted:

May 21, 2018

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Digital Marketing Specialist

 *Digital Marketing Specialist*

 Summary 

 Reports to: Director of Online Sales & Marketing 

 Full Time – Monday – Friday, 8:00 am – 5 pm 

 Holmes Custom is seeking a full-time marketing hire with experience in PPC and other forms of paid digital marketing. The ideal candidate has a firm understanding of A/B testing, reporting metrics, and achieving an established ROI. Some responsibilities are: 

  • Be the day-to-day manager of AdWords
  • The Paid Search Manager will be required to ‘own’ all aspects of brand accounts
  • Establish and update budgets caps and ensure accounts are pacing properly
  • Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.
  • Present ideas for future marketing expansion or optimization/span>
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
  • Create monthly brand reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
  • Create campaign insights for quarterly business reviews
  • Plan, develop, and execute successful PPC campaigns, and optimize CPA.
  • Provide data-driven reports on campaign progress
  • Closely work with the creative and the web developing team to constantly optimize ads and landing pages
  • Increase rankings on all major search networks through the management of SEO activities including content strategy, link building and keyword strategy
  • Research and communicate competitive landscape of specific products in the paid media market using 3rd party tools such as SEMrush, Google Keyword Tool, and Google Trends
  • Plan, develop, and execute A/B tests and AdWords experiments on a daily basis.
  • Explore and experiment with other online advertising channels such as Facebook, YouTube, Google Display Network, Amazon, etc.
  • Plan and execute the paid search marketing strategy for our sites
  • Manage paid search and assist with digital campaigns across various digital channels
  • Optimize all paid search activity, from bid management, to creative copywriting and competitor benchmarking
  • Implement testing to continuously improve ROI and performance
  • Keep up to date with the latest developments and trends

Experience / Skills Required 

  • Current Google Adwords Certified
  • At least 3-5 years of experience in managing, developing and optimizing PPC campaigns and strategies
  • Proven success implementing new PPC campaigns and achieving excellent ROI
  • Experience of managing multiple PPC campaigns simultaneously
  • Strong analytical and reporting skills
  • Solid understanding of key programs including Google Adwords and Google Analytics

Company Name:

HolmesCustom.com

Location:

Jacksonville, Florida

Approximate Salary:

$60,000

Job Category:

Ad Manager

Industry:

Digital Media

Position Type:

Full Time

Required Experience:

Entry Level

Required Education:

Master's Degree

Date Posted:

May 21, 2018

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