Company Name:

ZenithOptimedia - Entertainment and Media Industry

Location:

New York, NY

Approximate Salary:

Not Specified

Date Posted:

March 2, 2018

Director, Media Research - Entertainment and Media Industry Opportunity

Company DescriptionStarcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR000#######, CAC40], and has offices within Publicis One.Job DescriptionExecute, manage, and deliver best-in-class measurement & insight to inform communication strategy Collaborate with client insights and analytics teams to gain a deep knowledge of business goals and challengesDefine KPIs and build frameworks that capture campaign performance, inform optimizations, and influence future plansDevelop client Learning Agendas and construct and execute \"test and learn\" measurement roadmaps tied business questions and key performance goals.Lead data-centered learning initiatives on clients behalf including stewarding the agencys relationship with the market mix-modelling partner to ensure media inputs and outputs lead to actionable insights Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive resultsCommunicate opportunities, learnings and recommendations with authority and credibilityArchitect and manage innovative data driven ad tech solutionsProvide strategic thought leadership and tactical UI DMP support for audience building, taxonomy structure, lookalike modeling, frequency reporting, audience suppression, and insightsOffer insightful analysis to help uncover and execute new tactics, strategies, and target audiences to further improve data led KPIsRecommend, negotiate pricing, and onboard relevant 2nd & 3rd party data sourcesActivate and troubleshoot DMP audiences across DSP and Direct buysImplement and troubleshoot media pixels/tagging across DSP and Direct buyQualifications10+ years in analytics, business consulting, media research or ad techBachelors degree or higher in statistics, engineering, marketing, advertising or business, economics Expertise in digital measurement and programmatic/data driven understandingExperience working in a DMP and familiarity with different digital data targeting approaches and sourcesExceptional communication skills (orally and written) to engage broad groups with varying levels Experience in interrogation and application of 1st, 2nd, and 3rd party data setsFamiliarity with modeling approaches such as multi-touch attribution, market mix modelling and structural equation modellingWorking knowledge of statistical software packages and coding languages (SAS, SPSS, R, Python, Advanced ExcelAdditional InformationAll your information will be kept confidential according to EEO guidelines.

Company Name:

ZenithOptimedia - Entertainment and Media Industry

Location:

New York, NY

Approximate Salary:

Not Specified

Date Posted:

March 2, 2018

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