Company Name:

Pawtucket Credit Union

Location:

Pawtucket, Rhode Island

Approximate Salary:

$70 - $130,000

Job Category:

Director

Industry:

Digital Media

Position Type:

Full Time

Required Experience:

Director

Date Posted:

December 7, 2017

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Director of Digital Marketing

Pawtucket Credit Union

Pawtucket, RI

Director of Digital Marketing

Reports to COO

Works in tandem with VP Marketing

 

Responsibilities

·         Develop and implement digital marketing strategy in conjunction with traditional marketing efforts - SEO to SEM (i.e. geo-fencing)

·         Increase digital visibility of PCU and PCU’s website to drive mortgage leads and volume

·         Optimize PCU’s exposure across appropriate digital channels – i.e. facebook, utube, twitter, other

·         Recommend, implement and manage all digital media purchases

·         Create, review and share performance metrics

·         Develop web optimized content

·         Play a lead role in developing a purpose-built mortgage origination website

 

Qualifications

·         10 years marketing experience with at least 5 years concentration in digital marketing

·         (Can be all 10 years in digital marketing)

·         Broad experience across multiple areas of digital marketing

·         Traditional marketing skills and experience

·         Strong writing skills

·         Financial services experience a plus, but not necessary

 

Comp: $70,000 - $130,000, commensurate with experience

Start date:  Immediate

Location: Pawtucket, RI

 

Company Name:

Pawtucket Credit Union

Location:

Pawtucket, Rhode Island

Approximate Salary:

$70 - $130,000

Job Category:

Director

Industry:

Digital Media

Position Type:

Full Time

Required Experience:

Director

Date Posted:

December 7, 2017

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