Company Name:

Visit Greenville

Location:

Greenville, South Carolina

Approximate Salary:

Not Specified

Job Category:

Director

Industry:

Marketing

Position Type:

Full Time

Required Experience:

Director

Required Education:

Bachelor's Degree

Date Posted:

November 15, 2018

Director of Marketing

Position Summary: Oversee the development, delivery and performance of a fully integrated marketing and communications program with the goal of increasing awareness of and visitation to Greenville, South Carolina - one of the fastest growing and most talked about destinations in the southeast.


About Our Dream Candidate:

Our dream candidate is experienced and passionate about marketing and communications. The ideal candidate is a well-rounded marketer with a strong business sense and is focused and accountable for results. They can work seamlessly among projects of varying scale, audience, format and distribution channel and are excellent at resource allocation. Moreover, they are design-focused – not just approving work but collaborating throughout the stages. We’re looking for someone who can demonstrate their ability to conceptualize new projects from concept to implementation to utilization of staff and outside partners. The ideal candidate can also demonstrate their ability to spot original branding opportunities. Of course they are highly imaginative and creative but are equally adept with strategy and analytical thinking. The dream candidate fosters a positive group dynamic and is all about your team and building a team of marketing specialists that is highly competent, action oriented, customer centric and performance driven on business building results. Great creative, measurement and analytics are a primary reason behind your success. You have expertise, leadership, and a personality! Too much to ask? We don’t think so.  Agency and account/brand management experience in the travel/tourism/hospitality industry is preferred.  



Position Role Priorities:

  • Thought Leadership
  • Brand Awareness
  • Strategic Planning
  • Innovation and Creativity
  • Campaign Management
  • Converting Targets Into Customers
  • Performance Metrics/Accountability
  • Analyst
  • Community Leadership & Participation


Individual Core Trait Priorities

  • Driven/High-Achiever
  • Creative with high aesthetic sensibility
  • Passion for Marketing/Comm
  • Strong Work Ethic
  • Adventurous
  • Intuitive and Curious
  • Performer/Accountable
  • Responsive
  • Detail-Driven


Position Roles & Responsibilities:

  • Participate in the development of destination branding and corporate identity initiatives
  • Direct, develop and implement short and long-term marketing and communication strategies aligned with goals and objectives, including an annual business plan
  • Oversee the development of all brand marketing and communications strategies in paid, earned, shared and owned media to further brand awareness and target receptivity efforts while ensuring brand consistency
  • Develop, implement and evaluate all internal and external marketing, communications, public relations and community outreach programs including but not limited to branding, advertising, marketing, communications, public relations, social media, web/mobile development, publications/publishing, promotions, special events, research, analytics, partnership initiatives, media relations, community outreach, investor relations, merchandising, cooperative marketing, sales tools, presentations, among others
  • Creates and implements with an eye on innovative, disruptive approaches and conversation starters
  • Lead and develop annual report, marketing plans, promotional calendar as well as annual media plan (in cooperation with in house media director)
  • Direct, create, manage, monitor and execute complex budgets with multiple revenue streams
  • Direct market research collection, analysis, and interpretation of market data
  • Conduct proprietary custom research including brand awareness, ad effectiveness, conversion studies, etc.
  • Lead, collaborate and participate in a variety of team meetings and work groups to integrate shared goals/objectives, communications, activities, programming, new developments, communicate issues, obtain approvals, develop policies and procedures, etc.
  • Deliver reports and presentations to executive leadership, stakeholders, partners and industry/community/business leaders, tailoring complex and compelling messages for different audiences
  • Supervise, train, mentor, plan, assign, direct and coordinate work of marketing staff; interview, hire, and train employees; appraise performance; resolve problems, etc.
  • Oversee, direct, manage and negotiate contracts, partnerships and program of work with advertising and public relations agencies, publishing partners, web providers, research and analytics vendors, etc.
  • Monitor program and progress and prepare performance reports
  • Manage priorities and meet deadlines
  • Perform other duties as assigned


Leadership:

  • Desire and ability to lead and execute complex marketing and communications programs
  • Represent and perform a leadership role inside and outside the organization
  • Recruit and retain high-performing, qualified marketing support team
  • Direct process and project management, leading and inspiring a marketing team of five
  • Lead, own and delegate multiple projects, prioritize and meet deadlines, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others
  • Work comfortably with board members, stakeholders, investors, partners and facilitate their engagement
  • Anticipate customer needs, build positive relationships, go the extra mile, treat all with respect and courtesy
  • Be actively involved in the community, its public/private organizations, serve on local boards and committees



Knowledge:

  • Possess an insatiable thirst for knowledge, always keeping up with trends in marketing, communications and tourism to bring new product and marketing ideas
  • Undertake continuous analysis of competitive destinations and marketplace
  • Study economic indicators, changes in supply and demand, and current and future needs of customers

 

Expertise and Skill Requirements:

  • Must be a strong strategic and creative thinker with strong decision-making skills
  • Proven ability to lead agencies and partners to deliver best-in-class creative/work
  • Demonstrated experience in innovative, creative strategies across platforms
  • Demonstrated ability to produce exceptional marketing communications that produce meaningful results
  • Demonstrated ability to formulate data-driven decisions and show a deep interest and comfort working with ROI and metric driven models
  • Demonstrated ability to map out a comprehensive marketing plan
  • Must have experience managing others
  • Must have experience managing multi-million dollar budgets
  • Stellar communication abilities – both written and verbal – and highly comfortable with public speaking
  • Outstanding time-management and excellent organizational skills – able to multi-task and perform consistently in a face-paced, changing environment
  • Strong judgement and ability to problem-solve independently
  • Self-starter, ability to work independently on assigned tasks
  • Exceptional computer skills; highly proficient in Word, Excel, PowerPoint, Outlook, Publisher
  • Ability and willingness to travel; able to work flexible hours, including evenings, weekends
  • Ideal candidate must have a portfolio of their work readily available


Education and Experience:

  • Bachelor’s Degree required; Marketing, Business Administration or related field required
  • 10+ years’ experience in brand development, strategic marketing management and project management across marketing platforms and disciplines
  • Knowledge of travel and tourism industry preferred, agency and/or DMO/CVB experience a strong plus


About VisitGreenvilleSC:

“VisitGreenvilleSC (VGSC) is a not-for-profit accredited Destination Marketing Organization. We proudly represent and serve the City and County of Greenville, South Carolina, the hospitality industry, and hundreds of small businesses. As Greenville's official sales and marketing organization, our primary goal is to enhance the long-term economic development of our community through increased visitor trips and visitor spending. In a nutshell, our goal is to make more potential visitors say, Yeah! to Greenville, SC.”

Websitewww.VisitGreenvilleSC

Hashtag:  #yeahthatgreenville

Instagram: VisitGreenvilleSC

Facebook: VisitGreenvilleSC

Twitter: @Greenville_SC

YouTube: VisitGreenvilleSC

Pinterest: VisitGreenville

 

VisitGreenvilleSC is an employer that offers equal opportunities. We evaluate qualified candidates and do not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state or local law.

We are an employer that offers equal opportunities. We evaluate qualified candidates and do not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state or local law.

Company Name:

Visit Greenville

Location:

Greenville, South Carolina

Approximate Salary:

Not Specified

Job Category:

Director

Industry:

Marketing

Position Type:

Full Time

Required Experience:

Director

Required Education:

Bachelor's Degree

Date Posted:

November 15, 2018

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