A growing provider of investment management software for the financial services industry seeks a Product Marketer who has a passion for translating product features into a business case for end users. Marketing experience is not required.
The role works closely with the product, sales, and marketing teams to define product and feature positioning, messaging, competitive differentiation, and go-to-market strategy.
Develop materials both digital and print defining product and feature positioning, messaging, competitive differentiation, and go-to-market strategy.
Drive, develop, and execute product launch activities including one pagers, webinars, email campaigns, sales training, etc.
Create data sheets, white papers, website copy, videos, and other assets / collateral used in marketing and sales campaigns.
Work with customers to create case studies and customer success stories.