An exciting opportunity to join a fast-growing startup with a multi-billion-dollar market, no direct competition (and lots of patents to prevent it!). This is a dream marketing role: create an entirely new product category!
Headquartered in Needham, MA, enVerid s mission is to improve energy efficiency and indoor air quality in buildings worldwide. Our flagship product, the HVAC Load Reduction (HLR) module, uses advanced technology to clean indoor air at the molecular level and has already been deployed in commercial, educational, and government buildings around the globe.
By cleaning and recycling the indoor air, buildings do not need to use as much outside air ventilation which is expensive to cool in the summer and heat in the winter. Plus, outside air is often polluted and should be kept outside if possible. By cleaning indoor air, HLR technology provides enormous savings - up to 40% of HVAC energy consumption! With such a big drop in HVAC load, commercial building owners can purchase lower capacity HVAC equipment and have an immediate payback on the purchase of HLR modules, plus get year over year energy savings and 24/7 monitoring of indoor air quality. The HLR also provides building owners the opportunity to earn utility rebates and LEED credits. enVerid s cutting-edge Internet-of -Things (IoT) technology provides property owners a method to manage air quality in their buildings.
We are seeking a talented and ambitious marketing professional to help move us to the next level. The selected candidate will be a key player in successfully driving our company into the marketplace by executing on marketing strategies. At a high level, you will be tasked with educating the market, establishing our credibility, and filling the funnel with highly targeted, qualified leads.
Create compelling marketing content to support go-to-market efforts (presentations, datasheets, white papers, customer case studies, demos, videos and training materials)
Assist with analyst relations and public relations
Improve the corporate website to better highlight our products and technology, and re-structure it to address different audiences
Improve website SEO
Assist in creating and delivering sales enablement training for field and partners that is repeatable, available on demand, and appropriate for different audiences
Create effective online content for distribution via blogs and social media channels
Write contributed articles for trade publications
Develop trade show plans and supporting materials
Develop and execute lead generation program, and track metrics in salesforce.com
Develop product use cases, customer success stories, and ROI analyses in cooperation with sales and product management.
Minimum 3 years of experience in business-to-business marketing
Commercial HVAC industry or commercial energy efficiency market experience a big plus.
BS in Engineering preferred
MBA or equivalent business experience/education preferred
Excellent writer and able to write contributed articles and press releases
Demonstrated ability to create highly compelling marketing collateral presentations, brochures, papers, explainer videos, customer testimonial videos, case studies, etc.
Experience designing a website that is attractive, easy to navigate, and draws people in with well-written content and uses best-practice SEO methodologies
Experience creating effective and efficient targeted lead generation programs and associated metrics
Takes initiative & goes the extra mile
Smart, fast learner
Ability to work in a highly dynamic startup environment that requires juggling a variety of tasksCompany DescriptionHeadquartered in Needham, MA, enVerid's mission is to improve energy efficiency and indoor air quality worldwide. The flagship product, the HVAC Load Reduction (HLR) module, uses advanced technology to clean indoor air at the molecular level and has already been deployed in commercial, educational, and government buildings around the globe.