Product Marketing Manager
The Marketing Manager will be responsible for developing the go to market approach and on-going Marketing Strategy for the financial service product suite. This is an exciting time in the organization as we continue to innovate on how we go to market with our solutions and add value to consumers lives. In addition, we are also developing new innovative, digital capabilities to enhance the servicing for our customers. These new cutting-edge solutions will allow more comprehensive solutions set for our advisors and end customers. We are looking for an exceptional Marketer to help us realize the growth potential of these solutions.
A Day in the Life:
A day in the life of the Marketing Manager is an enjoyable day which includes working with the Sales team to understand needs to tailor marketing strategies to drive sales growth, co creating marketing strategies and messaging with end customers, working with Product Owners to devise go to market strategies for key product launches. You work with Legal and Compliance partners to devise a messaging strategy that is clear and customer friendly. You work with Analytics Team to track these great marketing initiatives around life insurance products and stories you create to assess their impact. You learn what works and does not and continue to iterate and continuously improve.
This job may be for you if:
You are looking for a unique marketing challenge to help drive a new way to market financial products
You have experience in launching Marketing Strategies with a keen focus on story telling
You have a fluency in using analytics to make decisions
You have experience in developing customer solutions and marketing strategies based on customer insights
You have developed segmented approaches to drive personalized messaging and strategies
You have created Marketing Approaches and have co-created these solutions with customers to ensure your strategy and messaging is what customers need
You have great cross-collaboration skills and can influence and inspire
4+ years Consumer Goods Marketing or Financial services marketing (Financial Services industry experience a plus); Bachelor’s Degree required
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.