Company Name:

Mimecast Services Limited

Location:

Lexington, MA

Approximate Salary:

Not Specified

Date Posted:

May 30, 2018

Sr. Manager, Marketing Automation - Lexington











Responsibilities

Build a world-class foundation for demand execution, funnel efficiencies and reportingOversee end to end building, managing, optimizing, reporting and scaling of global marketing automation programs and campaignsPromote, explain and drive a culture of making analytically-based decisionsCreate a data improvement strategy through both manual and automated processesWork with 3rd party vendors and technology providersAssist with building and maintaining, and ensuring continuity of, marketing go-to-market data segments, leveraging technologies, such as predictive modeling, to facilitate funnel conversionsEstablish governance and processes that drive end-to-end visibility of the performance of marketing automation campaignsWork closely with global demand teams such as Digital, Field, Partner and Marketing Operations to drive campaign conversions across the lead lifecycleEstablish best practices for reporting, analytics and revenue marketing campaignsChampion and establish global data governance policies, including GDPR, and influence data best practices across the businessEstablish, educate and roll out email best practicesCollaborate with sales and marketing ops teams to build and foster CRM integration and projectsInspire new ways of working within Marketing, driving operational efficiencyAutomate and improve data integrity, data management and lead processes initiativesCollaborate with stakeholders to understand desired capabilities and determine feasibilityMonitor and consistently improve Global initiatives such as lead scoring, lead nurture and lead flowPlay key role in establishing campaign conception by working on TAM, SAM and SOM data analysis with peersPartner with Marketing technology team to evaluate and implement tools and technology that will enable campaign innovation and improve performanceWork closely with Global BDR teams to drive adoption of existing tools, reporting and capabilitiesOversee a consistent brand presence across all outbound touch points

Qualifications

Bachelor's degree in Business or Marketing, preferred7-10 years of marketing operations and marketing automation experienceAdvanced Marketo (or equivalent) proficiency. Marketo certification preferredExcellent communicator and team playerSystematic approach to problem solvingExcellent understanding of analytics, data and attributionComfortable using Agile methodology to deliver on workComfortable working with global stakeholders to drive resultsService-oriented attitude and ability to thrive in a fast-paced environment
Reward:

We offer a highly competitive rewards and benefits package including private healthcare, dental and life coverage. Mimecast is an entrepreneurial and high growth company which will provide the right candidate with a wealth of career development opportunities. All Mimecasters strive on being high performers, problem solvers, and team players with passion and integrity.

We strive to attract exceptional people who have \"that extra something\" and really enjoy what they do. Are you ready to jump on board?

If this sounds like the perfect role for you then please apply attaching your resume!

If you would like more information about Mimecast please visit our website at www.mimecast.com

We look forward to speaking to you soon!



Mimecast is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, protected veteran status, disability, or other protected group status. EEO is the Law.





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Company Name:

Mimecast Services Limited

Location:

Lexington, MA

Approximate Salary:

Not Specified

Date Posted:

May 30, 2018

Apply Now