Company Name:

AdSwerve Inc

Location:

Denver, Colorado

Approximate Salary:

Not Specified

Job Category:

Vice President

Industry:

Ad Tech

Required Experience:

Executive

Required Education:

Bachelor's Degree

Date Posted:

July 2, 2018

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Vice President, Marketing

AdSwerve is currently looking for a Vice President of Marketing to lead the creation and implementation of a comprehensive, results-driven marketing and communications plan focused on elevating our brand within our industry and among our current and potential clients. The VP of Marketing will be the lead strategist and champion of AdSwerve’s marketing organization, overseeing the development and management of AdSwerve’s growing marketing department.

The Role

AdSwerve’s VP of Marketing will execute the following duties:

  • Define the organization’s marketing strategy, working with senior leadership to set long-term goals and initiatives
  • Build and lead a successful department using strong collaborative leadership skills
  • Direct the strategic and daily operation of marketing initiatives, ensuring successful implementation
  • Work with AdSwerve staff to identify and meet marketing needs, and develop and execute strong client communications across all channels
  • Collaborate with leadership and staff to define new marketing initiatives and company goals
  • Lead AdSwerve staff to improve brand and messaging quality and consistency
  • Serve as a brand ambassador among key clients and external stakeholders, promoting and evangelizing AdSwerve’s value and services
  • Help define AdSwerve’s value proposition and identity to current clients, prospective clients, and external stakeholders
  • Gather market intelligence on customers and competitors, provide insights on key trends/growth segments, and translate these findings to marketing initiatives
  • Identify gaps, trends, and influences that exist with the market and recommend actionable solutions
  • Drive demand generation programs in target areas – filling sales pipeline and partnering to accelerate leads through the pipeline
  • Conceptualize and create marketing content including articles, social media posts, case studies, white papers and more
  • Oversee AdSwerve website including content and user experience
  • Plan and coordinate logistics for industry events, including event production and coordination
  • Identify and track key marketing performance metrics, working with leadership and directors to adapt plans as necessary

The Ideal Candidate

The ideal candidate will create successful organizational outcomes by guiding projects, lending expertise, leveraging best practices, empowering staff, shaping goals and plans, and finding effective compromises among diverse groups with varying priorities. This person will be:

  • An experienced marketer with at least 5 years of marketing experience
  • An experienced marketing executive with a proven track record of success leading marketing initiatives
  • An experienced project manager with great organizational skills
  • A team builder and a consensus maker
  • A positive contributor to any group, as a leader or participant
  • A proven self-starter, comfortable meeting objectives with minimal supervision and guidance
  • Driven by curiosity and a desire to learn and grow
  • Comfortable working closely with people of diverse backgrounds
  • A great addition to a close-knit, team-oriented culture and positive work environment

About AdSwerve

AdSwerve, Inc. is a leading reseller of the Google DoubleClick suite of technology. We partner with small, medium and enterprise-level clients to pair access to the DoubleClick products with world-class strategic and technical services. We help agencies and marketers and individuals achieve their marketing goals while preserving transparency and bringing clarity to the complex, shifting field of digital marketing.

Our top-tier partnership with Google provides accelerated growth opportunities and a positive, rewarding environment for employees. AdSwerve provides a vibrant, partnership-oriented corporate culture where employees are respected for their experience, contributions and teamwork, and we provide excellent benefits, a fun workplace and promote a fantastic and healthy work-life balance.

Company Name:

AdSwerve Inc

Location:

Denver, Colorado

Approximate Salary:

Not Specified

Job Category:

Vice President

Industry:

Ad Tech

Required Experience:

Executive

Required Education:

Bachelor's Degree

Date Posted:

July 2, 2018

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